/* ==========================================================================
   NOT YOURS TO CARRY™ — Design System v0.1 (preview)
   Reusable tokens + components. Page-specific layout lives in home.css.
   Derived from the supplied campaign reels: cream text panel, heavy condensed
   headline, editorial serif with burgundy emphasis, black brand band + gold.
   ========================================================================== */

/* ---------- 1. Tokens ---------- */
:root {
  /* Colour */
  --cream:        #F3EEE7;   /* sampled from campaign poster ground */
  --paper:        #EAE3D8;   /* deeper cream for alternating panels */
  --ink:          #141311;   /* brand black */
  --ink-soft:     #2A2824;
  --olive:        #3E4129;   /* deep olive — body text on cream */
  --olive-muted:  #64674A;
  --burgundy:     #6B1E24;   /* emphasis words only */
  --gold:         #B49B6A;   /* restrained antique gold — used on black */
  --rule:         rgba(20, 19, 17, 0.16);
  --rule-light:   rgba(243, 238, 231, 0.22);

  /* Type */
  --f-display: "Anton", "Oswald", "Impact", "Arial Narrow", sans-serif;
  --f-serif:   "Newsreader", "Iowan Old Style", Georgia, "Times New Roman", serif;
  --f-sans:    "Jost", "Futura", "Helvetica Neue", Arial, sans-serif;

  --t-mega:  clamp(4.2rem, 16.5vw, 17rem);   /* hero */
  --t-xl:    clamp(3.4rem, 9.5vw, 9.5rem);   /* section statements */
  --t-l:     clamp(2.4rem, 5.6vw, 5.2rem);
  --t-m:     clamp(1.6rem, 2.6vw, 2.4rem);   /* reel serif */
  --t-body:  clamp(1.12rem, 1rem + 0.35vw, 1.32rem);
  --t-small: 0.74rem;

  /* Space */
  --gutter:  clamp(1.25rem, 4.5vw, 4rem);
  --section: clamp(5.5rem, 12vw, 11rem);
  --max:     88rem;

  /* Motion — deliberately slow and minimal */
  --ease: cubic-bezier(.2, .7, .1, 1);
  --slow: 1100ms;
}

/* ---------- 2. Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--olive);
  font-family: var(--f-serif);
  font-size: var(--t-body);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
p, h1, h2, h3, h4, figure, blockquote { margin: 0; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
:focus-visible { outline: 2px solid var(--burgundy); outline-offset: 4px; }
.vh { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- 3. Typography ---------- */
.display {
  font-family: var(--f-display);
  font-weight: 400;              /* Anton is a single heavy weight */
  text-transform: uppercase;
  line-height: 0.9;
  letter-spacing: -0.005em;
  color: var(--ink);
}
.display--xl { font-size: var(--t-xl); }
.display--l  { font-size: var(--t-l); }
.display span { display: block; }

.serif-statement {
  font-family: var(--f-serif);
  font-size: var(--t-m);
  line-height: 1.18;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.serif-statement em,
.hl { font-style: normal; color: var(--burgundy); }   /* campaign emphasis */
.aside { font-style: italic; color: var(--olive-muted); }

.eyebrow {
  font-family: var(--f-sans);
  font-size: var(--t-small);
  font-weight: 500;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: inherit;
}
.wordmark {
  font-family: var(--f-sans);
  font-weight: 500;
  letter-spacing: 0.34em;
  text-transform: uppercase;
  white-space: nowrap;
}
.rule { width: 100%; max-width: 15rem; height: 1px; background: var(--rule); border: 0; margin: 1.75rem 0; }

/* ---------- 4. Links & buttons (no "BUY NOW" anywhere) ---------- */
.btn {
  display: inline-flex; align-items: center; gap: .9em;
  font-family: var(--f-sans);
  font-size: .78rem; font-weight: 500;
  letter-spacing: .26em; text-transform: uppercase; text-decoration: none;
  padding: 1.15em 2em;
  border: 1px solid var(--ink);
  background: var(--ink); color: var(--cream);
  transition: background .4s var(--ease), color .4s var(--ease);
}
.btn:hover { background: transparent; color: var(--ink); }
.btn--ghost { background: transparent; color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--cream); }
.on-dark .btn { background: var(--cream); color: var(--ink); border-color: var(--cream); }
.on-dark .btn:hover { background: transparent; color: var(--cream); }

.link-arrow {
  font-family: var(--f-sans);
  font-size: .78rem; font-weight: 500;
  letter-spacing: .26em; text-transform: uppercase; text-decoration: none;
  padding-bottom: .45em;
  border-bottom: 1px solid currentColor;
  display: inline-flex; gap: .7em;
}
.link-arrow::after { content: "→"; letter-spacing: 0; transition: transform .4s var(--ease); }
.link-arrow:hover::after { transform: translateX(.35em); }

.pill {
  display: inline-block;
  font-family: var(--f-sans); font-size: .64rem; font-weight: 500;
  letter-spacing: .24em; text-transform: uppercase;
  padding: .45em 1.1em; border: 1px solid currentColor; border-radius: 999px;
}

/* ---------- 5. Brand band (black footer strip from the reels) ---------- */
.band {
  background: var(--ink); color: var(--gold);
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: center;
  gap: 1.25rem; padding: 1.4rem 1.6rem;
}
.band__mark { display: flex; align-items: center; gap: 1.25rem; }
.band__mark::before, .band__mark::after { content: ""; width: 1px; height: 2.6rem; background: var(--gold); opacity: .55; }
.band .wordmark { font-size: .62rem; letter-spacing: .3em; }
.band__line { font-family: var(--f-sans); font-size: .62rem; letter-spacing: .3em; text-transform: uppercase; line-height: 1.8; }
.monogram { width: 2.2rem; height: auto; color: var(--gold); }

/* ---------- 6. REEL — the core content component ----------
   Split panel: cream text column | photograph, black brand band beneath.
   Use for observations, stories, campaign moments, social re-use.        */
.reel {
  display: grid;
  grid-template-columns: 40% 60%;
  grid-template-rows: 1fr auto;
  background: var(--cream);
  color: var(--ink);
  aspect-ratio: 9 / 16;
  overflow: hidden;
  text-decoration: none;
  box-shadow: 0 0 0 1px var(--rule);
}
.reel__text {
  padding: 1.4rem 1.2rem 1.6rem;
  display: flex; flex-direction: column; justify-content: center; gap: .9rem;
  position: relative;
}
.reel__text .pill { position: absolute; top: 1.4rem; left: 1.2rem; }
.reel__kicker { font-family: var(--f-sans); font-size: .72rem; font-weight: 500; letter-spacing: .14em; }
.reel__kicker--big { font-family: var(--f-display); font-size: clamp(2.6rem, 4.5vw, 4rem); line-height: .9; letter-spacing: 0; }
.reel__quote { font-family: var(--f-serif); font-size: clamp(1.25rem, 1.7vw, 1.65rem); line-height: 1.16; letter-spacing: -.01em; }
.reel__quote em { font-style: normal; color: var(--burgundy); }
.reel__text .rule { margin: .2rem 0 0; max-width: 100%; }
.reel__media { position: relative; overflow: hidden; }
.reel__media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.6s var(--ease); }
.reel:hover .reel__media img { transform: scale(1.03); }
.reel .band { grid-column: 1 / -1; padding: 1rem 1.1rem; gap: .8rem; }
.reel .band .wordmark, .reel .band__line { font-size: .5rem; letter-spacing: .26em; }
.reel .monogram { width: 1.6rem; }
.reel .band__mark::before, .reel .band__mark::after { height: 1.9rem; }

/* Landscape reel (wide screens / feature moments) */
.reel--wide { aspect-ratio: auto; grid-template-columns: 38% 62%; min-height: 34rem; }
.reel--wide .reel__text { padding: 3rem; }
.reel--wide .reel__quote { font-size: var(--t-m); }

/* ---------- 7. Product card ----------
   Product always leads with its PHRASE, not its SKU.                    */
.product { display: grid; gap: 1rem; text-decoration: none; color: inherit; }
.product__media {
  position: relative; aspect-ratio: 4 / 5; overflow: hidden;
  background: var(--paper);
  display: grid; place-items: center;
}
.product__media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.4s var(--ease); }
.product:hover .product__media img { transform: scale(1.03); }
/* Typographic stand-in until product photography exists */
.product__plate {
  font-family: var(--f-display); text-transform: uppercase;
  font-size: clamp(1.6rem, 2.6vw, 2.4rem); line-height: .95;
  color: var(--olive); text-align: center; padding: 1.5rem;
  transition: transform 1.4s var(--ease);
}
.product:hover .product__plate { transform: scale(1.04); }
.product__plate small {
  display: block; margin-top: .9rem;
  font-family: var(--f-sans); font-size: .5rem; letter-spacing: .3em; color: var(--olive-muted);
}
.product__media[data-tone="ink"]      { background: var(--ink); }
.product__media[data-tone="ink"] .product__plate { color: var(--cream); }
.product__media[data-tone="olive"]    { background: #4A4D33; }
.product__media[data-tone="olive"] .product__plate { color: var(--cream); }
.product__media[data-tone="burgundy"] { background: var(--burgundy); }
.product__media[data-tone="burgundy"] .product__plate { color: var(--cream); }
.product__flag {
  position: absolute; left: .8rem; bottom: .8rem;
  font-family: var(--f-sans); font-size: .55rem; letter-spacing: .2em; text-transform: uppercase;
  background: rgba(243,238,231,.9); color: var(--ink); padding: .4em .7em;
}
.product__phrase { font-family: var(--f-sans); font-size: .66rem; font-weight: 500; letter-spacing: .26em; text-transform: uppercase; color: var(--olive-muted); }
.product__row { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
.product__title { font-family: var(--f-serif); font-size: 1.2rem; color: var(--ink); }
.product__price { font-family: var(--f-sans); font-size: .8rem; letter-spacing: .08em; color: var(--olive-muted); white-space: nowrap; }
.on-dark .product__title { color: var(--cream); }
.on-dark .product__phrase, .on-dark .product__price { color: var(--gold); }

.product-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2.5vw, 2rem); }

/* ---------- 8. Placeholder marker (remove before launch) ---------- */
.ph-note {
  font-family: var(--f-sans); font-size: .62rem; letter-spacing: .14em; text-transform: uppercase;
  color: var(--burgundy); border: 1px dashed currentColor; padding: .6em .9em; display: inline-block;
}

/* ---------- 9. Reveal on scroll (progressive enhancement) ---------- */
.reveal { opacity: 1; transform: none; transition: opacity var(--slow) var(--ease), transform var(--slow) var(--ease); }
.js-loaded .reveal { opacity: 0; transform: translateY(24px); }
.js-loaded .reveal.is-in { opacity: 1; transform: none; }

@media (max-width: 860px) {
  .product-row { grid-template-columns: 1fr 1fr; }
  .reel--wide { grid-template-columns: 1fr; min-height: 0; }
  .reel--wide .reel__media { aspect-ratio: 4 / 5; }
}
@media (max-width: 520px) {
  .product-row { grid-template-columns: 1fr; }
  .band { grid-template-columns: 1fr; text-align: center; justify-items: center; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  *, *::before, *::after { transition-duration: 0s !important; animation: none !important; }
}